Terms of Service
The short version
We plan and arrange outdoor advertising. We are a marketplace, not a media owner and not an advertising agency of record.
| We do | We do not |
|---|---|
| Recommend a mix of outdoor formats and localities against your budget and your goal | Own any hoarding, bus shelter, metro pillar, mall panel or screen |
| Arrange bookings with the media owners who do own them | Hold the municipal licence or the structural safety certificate for any site |
| Provide GPS-tagged, timestamped photographic proof that your placement went up | Write, approve or take responsibility for your creative |
| Give you a written quotation before anything is committed | Guarantee footfall, impressions, enquiries or sales |
If you use this website, you are agreeing to what follows. Please read section 12 (limits on our liability) and section 16 (governing law) with particular care.
1. Who you are contracting with
This website, adchowk.com, and the AdChowk service are operated by:
| Legal entity | Shivix Adsphere Private Limited |
|---|---|
| Brand | AdChowk — a Shivix Adsphere company |
| CIN | U73100AP2026PTC123793 |
| GSTIN | 37ABSCS6477M1Z5 |
| Registered office | 9-14-5/18/4F, 5th Floor, Balaji Nagar, VIP Road, Andhra University, Visakhapatnam (Urban), Visakhapatnam 530003, Andhra Pradesh, India |
| hello@adchowk.com | |
| Telephone | +91 85007 00657 |
In these Terms, “AdChowk”, “we”, “us” and “our” mean Shivix Adsphere Private Limited. “You” means the person or organisation using the Platform. “Platform” means this website, its subdomains, and any application or service we operate under the AdChowk brand.
2. What AdChowk is, in legal terms
2.1 AdChowk is a marketplace and planning platform for out-of-home (“OOH”) and digital out-of-home (“DOOH”) advertising. Our function is to help you decide which mix of advertising formats and locations suits your budget and objective, to arrange the resulting bookings with the media owners who control those sites, and to verify and evidence that the placement was executed.
2.2 We operate as an intermediary in respect of information supplied by third parties — including media-owner listings, site photographs, specifications, availability and rates — and as a marketplace e-commerce entity in respect of transactions arranged through the Platform.
2.3 We are not the owner, lessee or licensee of the advertising sites listed on the Platform, unless a listing says expressly that we are. The media owner is the party that holds the site, the municipal permission relating to it, and the obligations that attach to it.
2.4 We are not your advertising agency of record, and we do not create, approve or endorse your advertising creative. Responsibility for creative content sits with you, and is set out in our Ad Content Standards.
2.5 Where we express an opinion — a recommended format mix, a suggested locality, an estimated reach or a suitability score — that is professional guidance based on the information available to us, not a warranty of outcome. See section 11 and our Disclaimer.
3. Your agreement to these Terms
3.1 By accessing the Platform, submitting an enquiry, creating an account, or otherwise using our services, you agree to these Terms and to our Privacy Policy.
3.2 If you do not agree, please do not use the Platform.
3.3 If you are agreeing on behalf of a company, firm or other organisation, you confirm that you are authorised to bind it, and “you” includes that organisation.
3.4 Additional terms apply to particular relationships, and where they conflict with these Terms the more specific document prevails for that relationship:
| If you are | The specific terms are |
|---|---|
| Buying advertising | Advertiser Booking Terms |
| Listing inventory or supplying services to us | Media Owner & Partner Terms |
| Anyone using the Platform | Ad Content Standards & Acceptable Use |
3.5 A signed order form, quotation or campaign confirmation prevails over all of the above on price, dates, sites and deliverables for that campaign.
4. Eligibility
4.1 You must be at least 18 years old and legally capable of entering a contract under the Indian Contract Act, 1872.
4.2 The Platform is a business-to-business service. It is not directed at children, and we do not knowingly collect the personal data of children. If you believe a child has provided us personal data, write to us at hello@adchowk.com and we will delete it.
4.3 You must not use the Platform if you are barred from doing so under any applicable law.
5. Accounts
5.1 Some features require an account. You agree to give accurate and current information and to keep it updated.
5.2 You are responsible for activity under your account and for keeping your credentials secure. Tell us promptly at hello@adchowk.com if you suspect unauthorised access.
5.3 We may suspend or close an account under section 14.
6. How a booking actually works
Understanding this sequence matters, because it determines when money is committed and what can still be changed.
| Step | What happens | Are you committed? |
|---|---|---|
| 1. Enquiry | You tell us your budget, goal, city and timing | No |
| 2. Plan | We propose a mix of formats and locations, with indicative costs | No |
| 3. Quotation | We issue a written quotation: sites, dates, media cost, production cost, taxes | No — a quotation is an invitation, not a contract |
| 4. Confirmation | You accept in writing and, where applicable, pay as agreed. We then block the sites with the media owners | ⭐ Yes — this is the point of commitment |
| 5. Production | Artwork is finalised, printed and dispatched | Yes, and production costs become payable |
| 6. Placement | The media owner or our installation partner mounts the advertisement | Yes |
| 7. Proof | We supply GPS-tagged, timestamped photographs | Yes |
6.1 No booking is confirmed until we confirm it in writing. Availability shown on the Platform is indicative — outdoor inventory is booked continuously and offline, and a site shown as available may be taken before your confirmation reaches us.
6.2 Prices on the Platform, where shown, are indicative. The quotation governs. Our pricing model is enquiry-led because outdoor rates vary by site, season, duration and package.
6.3 What happens if you cancel, or if a site becomes unavailable, is in the Cancellation & Refund Policy and the Advertiser Booking Terms.
7. Listings, availability and site information
7.1 Listings are compiled from information supplied by media owners and from other sources. We take reasonable care but we do not warrant that any listing is complete, current or accurate.
7.2 Photographs of sites are illustrative. Lighting, surroundings, obstructions, adjacent advertising and physical condition change over time.
7.3 Any measure of reach, traffic, visibility, footfall or audience is an estimate, derived from third-party or modelled data. It is not a measurement of your campaign and it is not a guarantee. See our Disclaimer.
7.4 If you own or control a site listed on the Platform and want the listing corrected or removed, write to us and we will act — see Media Owner & Partner Terms section 9 and our IP & Takedown Policy. We do not require you to be an AdChowk partner to ask for removal.
8. Your content, and the licence you give us
8.1 “Your Content” means anything you supply — artwork, logos, copy, photographs, briefs, brand guidelines and campaign material.
8.2 You keep ownership of Your Content.
8.3 You grant us a non-exclusive, royalty-free licence to use, reproduce, adapt for production specifications, transmit and display Your Content solely to plan, produce, place, verify and report on your campaign, and to keep records of what was placed.
8.4 You warrant that you own or are licensed to use Your Content; that it does not infringe anyone's rights; that it complies with all applicable law and with our Ad Content Standards; and that you hold every consent, release and approval it requires.
8.5 Marketing use is by separate permission. We will not use your name, logo or campaign imagery in our own marketing — case studies, social posts, this website — unless you agree in writing. A campaign you ran is not a testimonial you gave.
9. Our intellectual property
9.1 The Platform, the AdChowk name and logo, the placement and recommendation methodology, our databases, and the design, text and code of this website are owned by us or licensed to us.
9.2 You may use the Platform for its intended purpose. You may not copy, scrape, mine, harvest, republish, reverse-engineer or create derivative works from it, or extract its data systematically by any automated means, without our written permission.
9.3 Our reports and placement recommendations are provided for your internal business use. Please do not publish or resell them without asking us.
10. Fees, taxes and payment
10.1 Fees are those in the applicable quotation or order.
10.2 Prices are exclusive of GST and other applicable taxes unless stated otherwise. Tax is charged at the prevailing rate.
10.3 Payment terms are in the quotation. Late payment may attract interest at the rate stated there, and may entitle us to suspend a campaign.
10.4 Costs we itemise before you commit, never after: media cost, production and printing, mounting and installation, permission or licence fees payable to any authority, and taxes. If a cost cannot be fixed at quotation, we say so and give a range.
10.5 Refunds and cancellations: Cancellation & Refund Policy.
11. What we promise, and what we do not
11.1 We promise to perform our services with reasonable care and skill; use commercially reasonable efforts to place your advertising as confirmed; and provide the proof documentation described in our Proof, Photography & Imagery Policy.
11.2 We do not promise:
| We do not guarantee | Why |
|---|---|
| Any level of footfall, impressions, reach, enquiries, leads, sales or return on investment | These depend on your creative, your offer, your market and factors outside anyone's control |
| That a site will be free of obstruction, damage, weather effects or third-party interference | Outdoor sites are in public space |
| That municipal or other authorities will not require removal or alteration of an advertisement | Those powers are statutory and sit with the authority |
| That the Platform will be uninterrupted or error-free | No online service can |
| The accuracy of third-party data, maps or estimates | We label them as estimates |
11.3 Except as expressly stated, the Platform and our services are provided “as is”, and to the fullest extent permitted by law we exclude all implied warranties and conditions.
11.4 ⚠️ Nothing in these Terms excludes or limits liability that cannot lawfully be excluded — including for death or personal injury caused by our negligence, or for fraud. If you deal with us as a consumer, your rights under the Consumer Protection Act, 2019 are unaffected by anything in this document.
12. Limitation of liability
12.1 Subject to clause 11.4:
(a) We are not liable for indirect, incidental, special or consequential loss, or for loss of profit, revenue, business, goodwill, anticipated savings, data or opportunity, however arising.
(b) Our total aggregate liability arising out of or in connection with these Terms and any campaign is limited to the total fees you paid us for the campaign giving rise to the claim, or ₹10,000 where no fees were paid — whichever is greater.
12.2 We are not liable for the acts or omissions of media owners, printers, installers, transport providers or municipal authorities, beyond our obligation to select them with reasonable care and to pursue your claim against them on your behalf where we are able to.
12.3 We are not liable for loss arising from Your Content — including any claim that it infringes a right, breaches a law, or offends. That risk sits with you and is covered by section 13.
12.4 Any claim must be brought within 12 months of the date you became aware, or ought reasonably to have become aware, of the circumstances giving rise to it.
13. Indemnity
You will indemnify us against losses, liabilities, costs and expenses (including reasonable legal costs) arising from:
| (a) | Your Content — including any claim of infringement, defamation, obscenity, misleading advertising or breach of the Ad Content Standards |
|---|---|
| (b) | Your breach of these Terms or of any applicable law |
| (c) | Any claim, penalty or direction by an authority relating to the content of your advertisement |
| (d) | Your use of the Platform in a manner not permitted by these Terms |
14. Suspension and termination
14.1 You may stop using the Platform at any time, and may close your account by writing to us. Cancelling a confirmed campaign is governed by the Cancellation & Refund Policy.
14.2 We may suspend or terminate your access, or remove content, where we reasonably believe that:
| (a) | You have breached these Terms or the Ad Content Standards |
|---|---|
| (b) | Your use is unlawful, fraudulent, or harmful to other users, to a media owner, or to us |
| (c) | We are required to do so by law, a court, or a government authority |
| (d) | Payment is materially overdue |
14.3 Where it is practicable and lawful to do so, we will tell you first and give you a chance to put it right. We reserve immediate action for illegality, fraud, or a risk of harm.
14.4 Sections 8.4, 9, 11, 12, 13, 16 and 17 survive termination.
15. Changes to these Terms
15.1 We may update these Terms. The current version is always at this URL, with its version number and date.
15.2 For a material change we will give reasonable notice — a notice on the Platform and, for registered users, an e-mail. We will also remind users of these Terms and our policies at least once a year.
15.3 Continuing to use the Platform after a change takes effect means you accept the updated Terms. A change does not alter the terms of a campaign already confirmed.
16. Governing law and jurisdiction
16.1 These Terms and any dispute arising out of them are governed by the laws of India.
16.2 ⭐ The courts at Hyderabad, Telangana have exclusive jurisdiction, and both parties submit to them. This is an express choice of forum, agreed notwithstanding that our registered office is situated elsewhere.
16.3 Before starting proceedings, please raise the matter with our Grievance Officer (Grievance Redressal). Most disputes are resolved faster that way, and we take that route seriously.
16.4 Nothing in this section prevents either party from seeking urgent interim relief from any court of competent jurisdiction.
17. Grievances
Our Grievance Officer, the ways to reach them, and the timelines we work to are published at Grievance Redressal & Contact. We acknowledge complaints within 24 hours and aim to resolve them within 15 days.
18. General
| Entire agreement | These Terms, together with the documents referred to in clause 3.4 and any signed order, are the whole agreement between us on their subject matter |
|---|---|
| Severability | If any provision is held unenforceable, the rest continues in force |
| No waiver | Not enforcing a right on one occasion does not waive it |
| Assignment | You may not assign these Terms without our written consent. We may assign them to a group company or in connection with a business transfer |
| No partnership | Nothing here creates a partnership, joint venture or employment relationship, or makes either party the general agent of the other |
| Force majeure | Neither party is liable for failure caused by events beyond reasonable control — including natural disaster, severe weather, fire, civil unrest, strike, epidemic, failure of public infrastructure, or an act or direction of a government or municipal authority |
| Notices | Notices to us go to hello@adchowk.com and to the registered office in section 1. Notices to you go to the contact details on your account or enquiry |
| Language | These Terms are in English. A translation is for convenience; the English version prevails |
